SnowBrains
Since joining SnowBrains, I have led the production of the most consistently successful video content on SnowBrains primary social media channel. At the same time, I have streamlined and unified the SnowBrains brand to make it better reflect it not only as a ski account but as a ski news company.
KPI's of New Video Content Led By Me
45,000+ new followers
10,000,000+ additional views
over x2 average watch time (vs. Status Quo)
over x2 engagement with viewers (vs. Status Quo)
created Instagram stories of news coverage that drive 1000+ new people to the website every week
KPI's of New Content
15,000+ new follower
TikTok
Before my time at SnowBrains, very little attention was given to TikTok. Since then I have significantly built SnowBrains presence there, streamlining it with the other social media channels while building an independent following.
KPI's
- grown from 200 followers to 7800+
- amassed 145,000+ likes
YouTube
After joining SnowBrains, I gave their YouTube Channel a major facelift, organizing and overhauling the entire channel. In one year, I have doubled subscribers and doubled the average watch time on videos.
KPI's
Grown Channel to qualify for Monetization
500,000+ views on YouTube Shorts
1000+ new Subscribers
165% more views across platform
150% higher watch time across platform